Cara Musisi Dapat Menghasilkan Uang

Musisi memiliki lebih banyak kendali atas karier mereka daripada sebelumnya. Tetapi salah satu tantangan terbesar yang dihadapi musisi adalah menghasilkan uang.

Menurut laporan MIDiA Artis Independen: Zaman Pemberdayaan :

"Aliran pendapatan seniman sangat bervariasi. Penghasilan streaming, bersama dengan pendapatan dari pertunjukan langsung, menjadi mayoritas pendapatan artis hari ini. Bagi artis independen, streaming sekarang menjadi sumber penghasilan utama mereka sebesar 30%."

Streaming terus mengambil persentase lebih besar dari pendapatan artis. Mengingat pembayaran streaming musik diukur dalam pecahan uang, lebih penting daripada sebelumnya untuk menemukan sumber pendapatan lain untuk membantu Anda membangun karier yang berkelanjutan.

Bagaimana musisi menghasilkan uang

Beberapa aliran pendapatan yang diuraikan di bawah mungkin jelas, sementara yang lain mungkin baru bagi Anda. Tapi semoga daftar aliran pemasukan dua puluh enam untuk musisi ini akan memunculkan beberapa ide untuk menghasilkan lebih banyak pendapatan untuk karier musik Anda.

1. CD

Tunggu, bukankah CD sudah mati? Sementara penjualan CD terus menurun , mereka tetap menjadi penghasil pendapatan bagi musisi dalam banyak genre.

Jika Anda akan memutar tayangan langsung, memiliki CD di meja dagangan Anda masih merupakan ide yang bagus. Mereka murah untuk diproduksi, dan Anda dapat dengan mudah menandatanganinya untuk penggemar Anda.

Sumber daya untuk menjual CD

Dapatkan CD yang dibuat: Duplikasi CD Disc Bayi
Jual CD online tanpa komisi dengan Bandzoogle

2. Vinyl

Penjualan vinil terus meningkat di era musik digital. Bagian dari ini adalah karena banyak penggemar masih menginginkan suvenir fisik musik Anda. Pastikan untuk memperhitungkan biaya produksi dan pengiriman vinil, yang mungkin signifikan.

Sumber daya untuk menjual vinil

Cetak vinil: CD Baby
Jual vinyl bebas komisi dengan Bandzoogle

3. Kaset

Penjualan kaset mencapai tingkat tertinggi dalam lebih dari satu dekade . Meskipun masih merupakan format niche, mereka bisa menjadi barang unik untuk ditawarkan kepada penggemar Anda di acara, dan untuk dijual secara online.

Sumber daya untuk menjual kaset

Jual kaset bebas komisi dengan Bandzoogle
Sell cassettes through Bandcamp

4. Digital downloads

Digital downloads are experiencing a similar fate as CDs. Sales are now decreasing with the popularity of streaming music platforms. Yet just like CDs, digital downloads remain a source of revenue for many independent artists.

When selling digital downloads, be sure to sell direct to fans through your website. Not only will you make more money, but you'll also collect valuable email addresses. This way you can let your fans know about new releases, upcoming shows, and more.

Resources to sell digital downloads

Sell digital downloads commission-free with Bandzoogle
Sell digital downloads through Bandcamp

Make more money as a musician! Keep 100% of your revenues when you sell music through your website. Build your music website with Bandzoogle now.

5. Streaming revenue

Streaming music can be a sensitive topic for some musicians and songwriters. While payouts from streaming music tend to be small, they can add up to become a significant revenue source over time for some musicians.

In addition to streaming music being an income generator, it’s also about music discovery. Streaming platforms provide actionable datathat you can use to help with marketing your music, and booking gigs.

Resources for streaming your music

We recommend distributing your music to streaming services with CD Baby, who are a preferred distribution partner of Spotify, Apple Music, and YouTube.
How to Get Your Music Featured on Spotify Playlists

6. Live shows - original music

Performing live is still one of the best ways to make money as a musician, generating nearly a quarter of the overall income for independent artists.

Persentase pendapatan yang diperoleh musisi dari pertunjukan live

There are many venues available to perform your original music. These include traditional music venues, bars, clubs, coffeehouses, colleges & universities, and music festivals.

Performing live is also one of the best ways to sell merch. If you’re going to be playing a lot of live shows, be sure to stock your merch table.

Resources for live shows:

Sell tickets commission-free with Bandzoogle
For help with show and tour booking, check out Indie on the Move
Use Bandsintown for Artists to reach fans and promote your shows

7. Live shows - cover songs

Playing cover gigs is sometimes frowned upon by musicians. But these shows often pay well, and allow you to get paid to play your instrument. Plus, there’s often no need to do promotion for these gigs.

There are lots of opportunities to play cover gigs. These include at bars, restaurants, weddings, corporate events, and other private parties.

Resources for cover gigs

For help with private gig booking, check out GigSalad

8. Live Shows - house concerts

“In the ecosystem of gigs, house concerts are king!” - Joy Ike (Singer-songwriter)

House concerts can be a nice way to fill gaps in your touring schedule, and can also net you some impressive income.

While attendance for house concerts is limited by nature, ticket prices are often higher for these intimate events. Plus, the majority of the revenues goes right to the performer, and the potential for merch sales is very high.

Resources for house concerts

9. Live shows - online

Online shows let you reach fans from around the world in areas you might not be able to get to while touring. Plus, they’re a great way to generate extra income.

You can broadcast the live show right from the comfort of your own living room. Fans can pay to get access to the live stream, or you can pass the virtual hat for tips during the show.

Resources for online shows

10. Physical merch

Selling physical merch can create a nice additional income stream, especially at your live shows. If you play live often or go out on tour, always have plenty of merch in stock.

T-shirts, CDs, and smaller items like buttons and stickers are usually good sellers. Be sure to also have all of your merch items available for fans to buy directly through your website.

Resources for selling physical merch

CD Baby Merch
Sell physical merch commission-free with Bandzoogle
The Ultimate Guide to Selling Band Merch Online

11. Digital Merch

Merch doesn’t only have to be physical items. You can also sell digital merch items like video lessons, sheet music, and lyric books to your fans.

While they might take longer to create, the cost to produce can be much cheaper than physical merch, and there’s no need to keep track of inventory.

Resources for selling digital merch

Sell digital merch commission-free with Bandzoogle
The Ultimate Guide to Selling Band Merch Online

12. Crowdfunding

Crowdfunding can be used to generate enough revenue to cover the cost of producing your album, and more. But don’t just treat it as a way to make money.

With crowdfunding, it’s all about making a connection with your biggest fans. Bring them along the journey with you, from songwriting, through recording, to the release and marketing of your album. Communication and creativity are key, and with proper planning, the money will follow.

Resources for crowdfunding your music

Crowdfund your next project commission-free with Bandzoogle
Crowdfunding your album: 11 dos & don'ts

13. Subscriptions

Subscriptions are where fans pay a monthly recurring fee for access to content, like your entire discography plus any new releases. You can also offer early access to new music or videos, merch discounts, exclusive subscriber-only online shows, and more.

Subscriptions can be incredibly rewarding for you and your biggest fans, and help you generate more predictable revenue.

Resources for selling fan subscriptions

Sell subscriptions commission-free with Bandzoogle
How to sell fan subscriptions on your music website
71 ways to reward your music fan subscribers

Contoh video musisi yang mengundang penggemar untuk berlangganan

Build a professional website in just a few clicks where you can sell fan subscriptions commission-free! Try Bandzoogle now.

14. VIP fan experiences

In the age of digital music, scarcity is valuable. You should include VIP fan experiences in crowdfunding campaigns, or as part of your subscriptions offering. But it doesn’t have to stop there.

For any gig that you play, try offering your superfans a little something extra. A meet and greet after the show. VIP seating with drinks included. Maybe even a pre-show dinner with the band.

Resources for VIP fan experiences

Sell tickets for VIP experiences commission-free with Bandzoogle

15. Public performance royalties

If you’re a songwriter, it’s important that you sign up with a Performing Rights Organization (PRO). A PRO collects royalties on behalf of songwriters and publishers to ensure that they get paid for the use of their music.

PROs collect public performance royalties. When a song is played on the radio, on TV, in music venues, restaurants, sports arenas, shopping malls, or any other public place, they must pay for the use of it. The PRO collects those payments and distributes the money to the rights holders.

Resources to collect public performance royalties

16. Digital royalties

When your music gets played on non-Interactive streaming music services, they must pay royalties. This includes SiriusXM Satellite Radio, Pandora, webcasters, and cable TV music channels. Make sure to collect your non-interactive digital royalties by signing up with SoundExchange.

Resources to collect digital royalties

17. Live performance royalties

You can also earn royalties from your live performances. When performing original music, PROs will pay royalties to the songwriters for those performances. This includes at bars, clubs, theatres, and any other licensed venues.

This might be the single most underused income stream for musicians. If you perform live, be sure to collect these royalties from your performances.

Resources to collect live performance royalties

Musisi melakukan royalti pertunjukan langsung - live

18. Mechanical royalties

Mechanical royalties get paid to songwriters or rights holders for purchased music. This includes CDs, vinyl, downloads, and streams.

In the US, retailers include these royalties with payments to digital distributors. But outside of the US, these payments get sent to royalty collection societies. These societies then distribute the royalties to music publishers.

To collect those royalties outside of the US, you would need to register with each royalty collection society. Instead of doing that, you can sign up with a publishing administratorwhich will collect those royalties on your behalf.

Resources to collect mechanical royalties

19. Master Use / Sync Licensing Fees

“Getting songs placed on TV shows and in movies is a highly sought after part of the music industry. Some musicians make their entire income off of it.” Ari Herstand

If you get your song placed in a film, commercial, or TV show, they need to pay a licensing fee. In fact, they need to pay two licensing fees.

One is a “Master Use” licensing fee for the use of the recording. The other is a “Synchronization” or “Sync” licensing fee for the songwriter(s) & publisher(s).

These fees can vary. It will depend on the budget for the project, and how much they want to use your song.

Resources for getting song placements

20. Facebook and Instagram video monetization

Did you know that you can earn money when your songs are used in Facebook videos or in Instagram Stories? If people upload videos that use your music, even if it’s just playing in the background, you can get paid for that.

Resources for Facebook and Instagram video monetization

CD Baby Social Video Monetization

21. YouTube

When music is used in a YouTube video that is running ads, YouTube pays part of that ad money to the rights holder of the song. This includes videos on your own YouTube channel, as well as videos using your music that are not on your channel.

Digital distributors can collect that money from YouTube on your behalf. They’ll search YouTube for any uses of your music, and you might collect money from videos that you didn’t even know about.

Resources for monetizing YouTube

22. Sponsorships

If you’ve built up a fanbase, local businesses, music companies, and even major brands could sponsor you to reach those fans. You can offer visibility with your live shows, on social media, your YouTube channel, and more.

Sponsorships are sometimes paid in cash, but at first, it's likely that it would be in the form of free products, services, or gear.

Resources for sponsorships

How to Get an Endorsement as a Musician

23. Music grants

If they’re available to you, grants are an excellent form of financial assistance for musicians. Unlike loans, grants don’t need to be paid back.

Grants available to musicians are usually given out to help with writing new music, recording new music, or going out on tour.

Resources to find music grants

24. Session Work

Another way to make some extra money as a singer or instrumentalist is by doing session work in studio for other projects. If you have a flexible schedule, you can also look to get hired to go on tour with other bands.

Resources for session work

11 Ways To Get Hired For (or Fired From) The 2nd Gig as a Freelance Musician

Musisi - menghasilkan uang dari pekerjaan sesi

25. Songwriting/Composing

If you’re a songwriter you could look to write songs for other musicians, or co-write songs with other artists.

You could also compose music for film and television. This type of work can generate significant revenues in licensing fees and royalties.

Resources for songwriting/composing

26. Music Lessons

Another way to generate revenue for your career is to teach your instrument to others. It’s a great way to supplement your income, and allows you to hone your craft at the same time.

You could offer music lessons in-person, or online, and even sell video lessons through your website.

Resources for music lessons

Hopefully this post has sparked some ideas on how to make money with your music. Remember, great songs and a great live show come first. Once you’ve honed your craft, you can use some of these tactics to increase your income as a musician.